post shoot-guide
Personal Brand Sessions
CONGRATULATIONS!
You have received your photos that will help display your brand’s message with all of your ideal clients.
We planned; we had a blast taking photos; you’ve downloaded your photos... NOW WHAT??
In the following guide, you will find some tips that will help you get your photos from your computer and in front of your clients.
How to use your new photos
Step 1: Brand Your Digital Self
Choose one photo to be your profile picture and update it on all your platforms.
Instagram
Facebook
Linkedin
Twitter
Slack
Gmail
iCloud
WhatsApp
Pinterest
TikTok
Payment apps for your business (like PayPal)
I suggest choosing a closeup photo in which you are making eye contact with your viewer. Eye contact is important in builing the know, like, trust factor with your clients.
Step 2: Brand Your Communication Channels
You communicate with customers via email or CRM multiple times during engagements. Create an eye-catching email signature with a photo of you making eye contact with the viewer so you show up in their inbox during communication.
Step 3: Brand All Your Touchpoints
In addition to the suggestions above, consider other digital touchpoints such as advertising, invoicing, and payment portals.
You may also utilize physical touchpoints such as business cards, flyers, or other general marketing materials.
Step 4: Update Your Website
Use your new images to create or update your website photos. With the collection of images you have received from our shoot, you will be able to update the following pages:
Home page
About Me page
Description of services/products
Contact page
Blog posts
Step 5: Utilize Your Social Platforms
There are two approaches to your social media approach. You can use the copy-first approach in which you would, first, write your captions you want to share with your audience and then choose a photo to go along with it. Or you can choose the photo-first approach where you choose which images you want to use and then write something to go along with it.
I find that I like to use the copy-first approach, because your words give your audience the ability to learn about your business and find value in the services you provide.
What can you write about? I suggest choosing 3-5 content pillars or “categories” that you will constantly be writing about. Many of these will correspond with the storylines we used during your photoshoot. Most content pillars will relate to your business - how you serve your clients and what value it brings to them. Some content pillars may be personal - telling about your family, your hobbies, or special interests. You can share how that inspires you and helps you be great at what you do. During our shoot, we may have included some personal storylines. It would be great to use those brand photos for this personal content.
